Based on my experience in executing SEO projects for over half 10 years, I am posting a web log entry which deals with the suggestions for a customer dealing with any SEO professional or SEO firm for optimizing his website.
o Have complete faith in SEO professional :
After you finalize SEO professional or SEO Company, trust their skills. You also need to trust their knowledge and experience. Do let them have freehand to work on their methodology and indulge yourself in learning basics about their methodology and approach. You can discuss the blueprints they prepare for the website , in detail with them. This can help your SEO professional in gaining your confidence and also will allow you to in reaching a comfort level along with your SEO professional.
o Have reasonable / realistic expectations about your SEO project:
SEO can’t work miracles aside from their experience and past track record. Especially when the site is new, it could take months to essentially see traffic accumulating as a result of SEO work. So its quite unfair on your part you may anticipate your website appearing in top 10 search results within a month of SEO work done. That is exactly why a good SEO professional DO NOT guarantees any results for the SEO job.
o Have patience with the outcomes and be realistic:
SEO is not just a fuse wire that may trigger a string reaction and your website is likely to be bombarded with huge traffic in a matter of time die Zwischenstände You need to have patience with SEO. It takes time to implement SEO as it’s a scientific approach and may be implemented after taking a series of steps, each requiring thorough analysis. The approach implemented by a SEO professional will take time to get indexed properly and it could take a little while to get appreciation by search engines in terms of rankings.
o Work in detail with SEO and treat him as somebody:
You need to detail SEO about every minute thing related to functionality of your organization so he can produce a good research on keywords. Speak with him about the nature of business, customer behavior, product range, your competitors, target group / area. Based on the information supplied by you, SEO can pick right sets of keywords and can boost your website rankings and get the proper traffic.
o Get ready to cover quality work :
Pick a SEO professional / SEO company based on the track record. Once zero in on any professional based on the capabilities, then prepare yourself to cover the quality work which you anticipate from him. “If you spend peanuts, you get monkeys “.There are many of people who are ready to complete SEO in several hundred dollars. Their job is just to stuff keywords and create metas and they are done. So my advise is be mindful while picking SEO and prepare yourself to cover quality work because it is something will bring in more MOOLAH to your organization and your growth depends upon this.
o Don’t hesitate taking an elementary class from SEO professional about SEO approaches and methodologies: Learn the basic principles of SEO from SEO professional taking care of your project. It takes little efforts however the reward is fairly satisfying. You won’t maintain dark about the SEO progress and you’ll attain a comfort level along with your SEO professional.
o SEO is not just a one time effort:
SEO isn’t carrying out a one time job and then sit and await the results. You can equate it with the normal marketing and sales efforts. You need to help keep refining the approach based on the outcomes that you get crawl after crawl. You need to measure finite parameters and make changes in your website / content / visuals accordingly so that you get better and better visibility. After the work is done, its about putting in time & efforts to sustain rankings and continue taking actions for improve rankings.
o The success of your organization doesn’t depend entirely on SEO :
That is one of the main points. Don’t depend on SEO for generating more revenues and increasing your organization reach one of the potential buyers. A SEO can drive targeted traffic to your website , however he is able to not force visitors to buy from you whether its service or any product. The actual SALE entirely depends on your product line, service levels you offer, after sales service, product / service pricing and many other factors. So its unfair to put up SEO professional responsible if you’re not getting desired jump in sales even with escalation in traffic to your website.