Is Outsourcing SEO Offshore a Good Business Decision?

Outsourcing SEO offshore has become increasingly popular as a practical choice for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favorite choice from where SEO is outsourced. This is no surprise considering the truth that both countries have abundant way to obtain skilled laborers in the field of information technology ทำ seo.

Naturally, projects agreed to western SEO companies have significantly declined crippling their operations. Western SEO companies walk out business while the alternative happens in the east. Unfortunately, some western SEO companies responded by maligning the caliber of SEO services provided by offshore companies. To some degree, their sentiments are understandable but when you pay an in depth attention for their logic, you will realize so how self-serving it is.

Offshore SEO Service Equals Poor in Quality

Here is the first attack you will commonly hear from western SEO companies. Somehow that is true, in exactly the same manner it is also true in the west. What I’m trying to say is, not all offshore SEO companies deliver crappy services and not all SEO companies in the west are reputable.

On the contrary, offshore SEO companies are in fact better than their western counterparts. In the west, SEO is mostly done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in a company where SEO is their core business. They are not merely housewives with minimal SEO training but they are highly skilled professionals with in-depth understanding of SEO that has been acquired from intensive trainings.

In the Philippines, SEO professionals need to remain on top of their games. Each goes through a lot of trainings, seminars and workshops with an edge over their peers, which explains why most of them have other skills like web design, graphic design, programming etc. This is a must if they wish to keep their job. Why? Because competition is fierce. There are always a large amount of skilled SEOs but there exists a few position to fill. Essentially, once you work with SEO businesses in India and the Philippines, you are working with the bests.

Language Barrier

Among the biggest challenges that SEO companies in the Philippines and India face is language. As most of these clients are coming from the US, UK, Canada and Australia, they need to use English inside their SEO campaign. Since English isn’t their first language, you would expect problems making use of their grammar. Fortunately, that is not the case for all offshore companies. A large number of SEO organizations in India and the Philippines employ professional writers due to their content needs. Some western companies resort to providing their particular content to SEO companies to make certain correctness in grammar.

And to assume these companies in the Philippines and India don’t know your objectives and don’t understand your priorities, mainly because English isn’t their first language, is an excessive amount of an assumption. You never need to be an English speaker to recognize that businesses operate for exactly the same reason – to produce profit. Proper realignment of one’s SEO strategies to reach your client’s goals and objectives don’t depend on your own comprehension of the English language.

Exploitation

The main selling proposition of SEO outsourcing companies offshore is cost-cutting. This is made possible because offshore companies generally speaking operate at a much cheaper cost. Employees are paid a meager salary, almost a next of what an American SEO is paid. Or is it really meager?

To compare two professionals from two countries based on their salary without considering their country’s standard of living isn’t fair. Similarly, saying that SEOs in India are exploited simply because they receive just a quarter of the salary paid to an American SEO, is moronic. The expense of surviving in India is a lot cheaper set alongside the US, this means even if their salary is smaller, their purchasing power compensates for the difference.

Conclusion

Clearly, there are always a large amount of misconceptions about offshore SEO companies. Problems have now been identified which are mutually exclusive to western SEO companies. Results from your SEO campaign isn’t correlated to whether you outsourced your SEO offshore or not. It’s more of the way you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not just a bad decision, in reality, it can offer plenty of benefits to your company.

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