Having a web site, doing on-page and off-page optimization and analyzing visitors is not everything what webmasters and internet marketers should do. You need to find out how your website is ranking in several search engines (at least Google, Yahoo and Bing). This applies for each and every keyword you are interested in. Knowing the se result page (SERP) position is very important to understand the traffic volume, any fluctuations in income or just every other parameter that could be related to locate engine ranking.
Generally you can track few keywords manually. You can simple enter that phrase in browser and check position of your target page. However the manual approach lacks many important steps. It’s not enough to check on ranking, it is nearly mandatory to record positions and other relevant data. Having a history of positions can help you to figure out what changes to the website have contributed with a significant change in ranking. keywords rank checker tool Needless to say, fluctuations in positions are natural, se algorithms change, new websites come each day and many factors donate to the career of your website browsing results.
The simplest way to track ranking is to use some software. There any many such tools around. Market Samurai, as an example, has an excellent rank tracker module. It tracks not only rank positions but additionally the number of backlinks and PageRank. You only need to periodically trigger updates and all relevant data is going to be collected and stored into database. Whenever you want you may get the latest data and you can also display graphs showing progress over time.
How you can use the tracking data? You can track the progress of every target keyword. If you’re doing SEO you will monitor the aftereffect of each change in page content or external links. The results aren’t immediately seen, but in the course of time you need to spot the difference. If the change in ranking drops significantly then this might be a signal of some wrong action on the website. You shouldn’t mix initial ranking fluctuations which are very common for new websites with ranking changes of older and established pages.
Anyway, rank tracker is one of many tools in trade. If internet marketing is your business you then are most likely deploying it on a daily basis. Remember, position browsing engine results in not only SEO, it is also a reflection of the standard and usefulness of the content. Quality baclinks significantly contribute to higher ranking, getting them is pretty easy with good content.